What Should I Name My Massage Therapy Business?
As a custom construction consultant for holistic health professionals nearby the world, I've seen the entire gamut of names that population come up with for their practices. What I've decided is this:
What Should I Name My Massage Therapy Business?
You should name your massage therapy business something other than your own name, something that isn't too 'out there' and something that either evokes a very vivid and peaceful image or that describes your geographic location.
This is the ideal combination of factors to get the most leverage out of your name. Why do I say this?
Because if the name of your custom is John Smith, Lmt, population will immediately realize you as a 'one person show' who likely works out of your basement. It doesn't appear as expert or credible as does a real business name. You want to transport a perception of being Big in your business; you should be seen as a colossal and victorious business that is beyond just you.
Your massage business name should also not be too ethereal, especially if your goal is to attract normal working class population who are stressed out. A name like 'Touched By Angels' massage is going to turn off a lot of prospects. It's just too on the fringes to make a lot of normal population feel comfortable.
So, what it comes down to is having a name that is interesting but standard to the masses. Examples of this would be Denver Massage Therapy or Massage Therapy of Denver (describes the city you live in which gives population immediate clarity about your location. This is a trustworthy approach that works well. If this sounds too bland for you, my next hint would be a name that conveys authenticity and warmth but isn't over the top.
Something like Tranquil Touch Massage works well, or perhaps better yet, Tranquil Touch of Denver. That gets your location in there as well.
I hope this helps you think of the ideal name for your massage business.
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